Marvel’s “Shang-Chi and the Legend of the Ten Rings” Smashes Labor Day Box Office Records

Another month, another Disney/Marvel Studios superhero movie, and another slate of Hollywood records obliterated. But with a star character carrying a much lower Q-rating — a measure of a celebrity or brand’s familiarity and prestige — than much of Marvel’s…

Jennifer
Image Credit: iStock, batuhan toker
Sign up for insightful business news.

Another month, another Disney/Marvel Studios superhero movie, and another slate of Hollywood records obliterated. But with a star character carrying a much lower Q-rating — a measure of a celebrity or brand’s familiarity and prestige — than much of Marvel’s universe, “Shang-Chi and the Legend of the Ten Rings” represented a relative gamble for a studio that’s churned out successive box office winners since 2008.

Perhaps unsurprisingly, the gamble paid off, again reaffirming the only three certainties in life: death, taxes, and the perennial financial success of Disney’s Marvel Studios.

Shang-Chi And The Tens Of Millions Of Dollars

Despite dropping exclusively in theaters just as the ongoing pandemic lulled box office numbers back to sleep, “Shang-Chi” smashed Labor Day ticket sale records. Earning $75.5 million at the domestic box office, the film more than doubled the holiday weekend’s previous record holder: Rob Zombie’s 2007 “Halloween” remake, which pulled in $30.6 million.

One key to the film’s success: Asian audiences. “Shang-Chi” marks the first Marvel film with an Asian superhero and a nearly all-Eastern-Asian cast. And with Hollywood grasping at strategies to reach more audiences, “Shang-Chi” may serve as a benchmark for the potential of untapped markets:

  • Asian audiences accounted for 17% of ticket purchasers in the film’s opening weekend, more than double the demographic’s typical turnout for Marvel movies, according to data supplied to Bloomberg by Disney.
  • The film’s haul also marks Hollywood’s second-highest opening weekend of the pandemic era, behind only Marvel’s “Black Widow,” which debuted in July to $80.3 million at the domestic box office.

Inspiration? Production for “Shang-Chi” reportedly began in late Autumn of 2018, not long after the first Hollywood studio film with an all-Asian cast in 25 years, “Crazy Rich Asians,” dominated summer box offices.

Two Thumbs Down from CCP: Globally, “Shang-Chi” has raked in $146 million so far, even without the contribution of key market China, where government authorities have yet to approve the film for release. The exclusion marks a tough beat for Disney, which typically sees massive box office success from the People’s Republic. 2019’s Avengers: Endgame derived nearly a quarter of its $2.8 billion box office haul from China alone.

Analysis more

Tale of the Tape: Warren Buffett and Cathie Wood

Farm Strong: Understanding Agriculture as an Investment

Recent News

Consumer Confidence Rises in Spite of Challenged Conditions

Wall Street’s WhatsApp Habit Could Cost it $2 Billion in Penalties

Hertz and BP Partner to Install Thousands of EV Chargers; Gov’t Funds Its Own Network

175 Offshore Gambling Operations in the Philippines are About to Be Shut Down

[subscribe-form listid="1ebbb697aaa44fb1971fe0a3c42ff841" source="organic" medium="organic" redirect-url="https://thedailyupside.com/thank-you/"]
<form action="" class="subscribe-form "> <input type="text" name="subscribe_form_email" placeholder="Enter your email"> <input type="text" name="subscribe_form_name" placeholder="Enter your name" value="" class="c-subscribe-from_field"> <button class="c-btn" id="subscribe-form-submit" type="submit">Subscribe</button> <div class="subscribe-form-message"></div> <div class="subscribe-form-vars"> <input type="hidden" class="subscribe-form-param" name="params[listid]" value="1ebbb697aaa44fb1971fe0a3c42ff841"> <input type="hidden" class="subscribe-form-param" name="params[source]" value="organic"> <input type="hidden" class="subscribe-form-param" name="params[medium]" value="organic"> <input type="hidden" class="subscribe-form-param" name="params[redirect_url]" value="https://thedailyupside.com/thank-you/"> </div> </form>