Good morning and happy Sunday.
With 2025 juuuust about wrapped, you’re probably asking what lies in store for 2026. We’ve got a few ideas. Just don’t get too excited.
But first, a word from our sponsor, Plancorp Wealth Management.
Independent RIAs love to talk about putting clients first, but the support they provide their advisors isn’t always up to scratch and new technology is often implemented with a mind to increase workload, not automate administrative tasks.
The result? Talented advisors spend more time managing operations than delivering advice while new tools pile up. Advisors carry too many clients. Specialized expertise is locked in silos.
But Plancorp Wealth Management chose to prioritize that support. The firm uses AI to kill busywork and surface the right info at the right time. Its advisors learn behavioral finance to sharpen their insight. And, instead of operating in silos, they can call on specialized, firm-wide expertise.
4 Investment Predictions for 2026

During this season where predictions are made for the coming year, one always feels a little left out. That’s probably because it’s easy to recognize the folly of trying to predict the S&P or other market indices when no one can know with certainty. (Personally, I just know I don’t know.) However, that is not to say there aren’t predictions to offer, as well as some advice based on those predictions, that might actually help increase returns in the new year.
You’re Not as Risk-Tolerant as You Think
It’s as predictable as the sunrise. Stocks hit an all-time high and statements like “I want to be 100% stocks” and “VTI and chill” are bravely made. Bonds are “wimpy,” some will say. But inevitably, a bear market comes and those same people are often the ones to panic and sell, saying: “I’m using new information because this has never happened before.” The problem is they weren’t in touch with their feelings, and didn’t realize the pain they would feel when they saw their financial independence slipping by many years.
It turns out that every market surge and plunge is different, and some markets can take decades to recover. A balanced portfolio where one picks an asset allocation between stocks and bonds and sticks to that allocation is superior for reaching client goals. If stocks surge, clients must sell to get back to their asset allocation target. If they plunge, clients must buy. Yes, it is better to buy low and sell high rather than the reverse.
Hundreds of New ETFs Are Launched; Most Eventually Fail
Nearly 800 new funds hit the market in the first nine months of 2024. Likely, most performed spectacularly on a back-tested basis before the launch. That is simply (as I call it) “predicting the past.” If you look at thousands of different strategies, you are bound to find some that produced great returns in the past. Yet correlation isn’t causation, no matter how it’s explained.
Buying an ETF whose strategy worked in the past typically involves reversion to the mean. That means, clients are buying high and then other factors have their day in the sun and the ETF underperforms. Last year, 622 ETFs closed, and 179 closed in the first four months of this year. What do the new funds and closed funds have in common? They are narrow and expensive. It’s better to own everything in total index funds with the lowest costs.
A Few Funds Succeed, Attracting Billions
By sheer luck, some of those narrow funds will spectacularly succeed with stellar returns. Money will pour into these funds and the fund manager will be celebrated in the media, and explain why their strategy is so brilliant. Those funds are likely to be the biggest wealth destroyers, even though the funds themselves performed well.
See, the funds are tiny before they get hot. Then assets mushroom as investors chase the performance of the supposed genius fund managers. Then, when investors pour in billions of dollars, performance stinks. So the fund manager wins and the investors lose.
Here are the 15 largest wealth-destroying funds over the past decade. Cathie Wood’s ARK Innovation fund is third, destroying $7.1 billion, even though the fund itself has returned nearly 14% annually since its introduction. Like moths attracted to the light bulb that eventually cooks them, many investors fly to the hottest fund and get cooked.
Most People Will Think They’re Beating the Market When They’re Not
Not long ago, a financial journalist asked me what to tell someone who is “only earning a market index return?” My answer was that they should feel great about it. He countered by citing a US fund he bought for his kids that had a 170% return for the past decade. My response was that he significantly underperformed the total US stock market index, which returned 286% during the same period, meaning he underperformed by 116 percentage points. Most of us think we are above-average investors or are using managers who are above average. We either ignore benchmarks or play the benchmarking game and pick indices that have some unintentional bias to make us look good.
The Bottom Line. Now, these four investment predictions aren’t as emotionally appealing as knowing the 2026 market returns, or what the hot sectors will be. But if anyone actually knew that, wouldn’t they be the world’s first trillionaire rather than trying to be the guru peddling predictions?
Don’t ignore the specific market predictions that will be coming out in December. Google predictions for past years and see just how inaccurate they have been. While it’s exciting to follow specific predictions, remember Warren Buffett’s quote: “Investors should remember that excitement and expenses are their enemies.” Best wishes for an exciting 2026, but remember to keep that excitement out of your investing. Boring, and as low cost as possible, is best.
Plancorp Is Rewriting The Independent RIA Playbook
At Plancorp, innovation starts with what makes advice truly matter: connection, collaboration, and the freedom to focus on clients.
In this discussion, Ranie Verby, Plancorp’s Director of Practice Management, tells how they’re empowering advisors. Standout initiatives include using embedded AI to reduce busywork, and training advisors in behavioral finance to develop sharper insights and deeper client relationships. You’ll also hear how the firm’s “one team” approach replaces traditional subject-matter silos with collaboration between advisors. The result? Better, and much more specific, advice along with faster and more complete client service.
For advisors determined to be a part of wealth management’s future, this conversation provides a glimpse of what’s already in motion.
Edited by Sean Allocca. Written by Emile Hallez, Griffin Kelly, John Manganaro, and Lilly Riddle.
Advisor Upside is a publication of The Daily Upside. For any questions or comments, feel free to contact us at advisor@thedailyupside.com.
Disclaimer
*For informational purposes only; should not be used as investment tax, legal or accounting advice. Plancorp LLC is an SEC-registered investment adviser. Registration does not imply a certain level of skill or training nor does it imply endorsement by the SEC. All investing involves risk, including the loss of principal. Past performance does not guarantee future results. Plancorp’s marketing material should not be construed by any existing or prospective client as a guarantee that they will experience a certain level of results if they engage our services, and may include lists or rankings published by magazines and other sources which are generally based exclusively on information prepared and submitted by the recognized advisor. Plancorp is a registered trademark of Plancorp LLC, registered in the U.S. Patent and Trademark Office.

