The company, which is planning to add mutual fund share classes to some of its ETFs, recently rebranded and put the State Street name on many ETFs while taking SPDR off of some.
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Some of the largest S&P 500-based funds lost billions this year as institutional investors sought out cheaper alternatives.
BlackRock and Vanguard have raked in cash in very different places, highlighting some of the differences in their ETF customer bases.