Car Dealerships Brace for Bad 2023

Ol’ Gil won’t be eating next year. A new survey of 1,000 US car dealerships revealed a gloomy forecast as consumers who’d previously been clamoring for hard-to-find cars are now switching off, just as supply starts to catch up to…

Isobel Hamilton
(Photo Credit: Ryan/Flickr)
Sign up for insightful business news.

Ol’ Gil won’t be eating next year.

A new survey of 1,000 US car dealerships revealed a gloomy forecast as consumers who’d previously been clamoring for hard-to-find cars are now switching off, just as supply starts to catch up to demand.

3 Point Turn

Car retailers have had a lucrative few years as supply has been dwarfed by demand thanks to an automotive supply chain snarled up by the chip shortage. While demand remains elevated, sky-high interest rates on cars are now looking like more of a daunting prospect to cash-strapped consumers already dealing with inflation. The end result is a tepid outlook for retailers and a wobbly environment for prices.

One big retailer shows the circuitous bind car dealerships now find themselves in. Online retailer Carvana was a pandemic boomer baby and its growth was buoyed by consumers stuck indoors (and off dealership lots) coupled with record-breakingly high prices in the used car market. After that incredible run however, the company finds itself in a ditch:

  • The specter of bankruptcy is now looming over Carvana, and its creditors have now bonded together to form an alliance in potential negotiations with the company. The wholesale price of cars coming down is also bad news for Carvana, which bought up its inventory back when prices were sky-high and now has to try and make up the difference.
  • To give you an idea of why consumers are balking even though prices are technically down, in Q3 of this year the average financed vehicle racked up $41,347 compared to $38,315 last year according to car shopping guide Edmunds.

“There is pent-up demand from people who’ve been in the market for six or nine months and haven’t been able to find a car,” one car dealer told The Wall Street Journal, adding ominously: “But it’s going to dry up. We’re very concerned about 2023.”

Sheer Fining Pleasure: Iconic German car brand BMW got a £30,000 slap from UK regulators on Thursday after failing to comply with an information request from the British antitrust regulator relating to a probe into whether BMW was anti-competitive in its recycling of old vehicles. It’ll keep racking up additional £15,000 fines for each day it doesn’t respond to the request, but BMW’s argument is the information lies outside of the UK’s jurisdiction. James Bond might have to scrub BMW models from his roster.

Analysis more
(Photo Credit: Towfiqu Barbhuiya/Unsplash)

Private Practice: A Q&A with Pierre Valade, Founder of Privacy App Jumbo

(Photo Credit: Nate DeWaele/Unsplash)

The Brontosaurus Bubble: Could the bottom fall out of the dinosaur fossil market?

Recent News

Southwest Reducing Training Time Needed for New Pilots

Absolutely Nobody Can Agree on What’s Happening With the Economy Right Now

America’s Push for EVs Could Leave the Power Grid Feeling Drained

Private Practice: A Q&A with Pierre Valade, Founder of Privacy App Jumbo