The gaming industry, like every other sector including banking and rideshare apps, is enmeshing itself even deeper into advertising.
Google has engaged bankers about a possible acquisition of HubSpot, a popular online marketing software company valued at $32 billion.
Chase Bank announced a new advertising unit that will use customer transaction data to target them with ads.
Media investment firm Magna now expects ad sales by media owners to increase over 9% this year.
Facebook and other social media platforms are the subject of a probe by federal prosecutors into available medications.
The company’s valuation has declined but it still has its sights set on raising nearly $1 billion when it goes public.
Temu is now one of the biggest ad clients for both Google and Meta, according to The Wall Street Journal and The New York Times.
Roku wants its previews to make you feel the same way the movie does.