Hip Salad Chain Sweetgreen Confidentially Files For IPO

When it comes to fast food, locating a healthy option often means fasting. But not anymore. Sweetgreen – the salad chain that’s become a go-to for both corporate lunch breaks and eager investors – has confidentially filed for an initial…

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Image Credit: iStock, Melissa Kopka
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When it comes to fast food, locating a healthy option often means fasting.

But not anymore. Sweetgreen – the salad chain that’s become a go-to for both corporate lunch breaks and eager investors – has confidentially filed for an initial public offering.

Plenty Of Green

Founded in 2007, California-based Sweetgreen’s over 120 restaurants swiftly serve up meals teeming with leafy greens, billed as a healthier alternative to fast food. The company told The New York Times that its 2019 revenue topped $300 million, and a funding round earlier this year raked in $1.8 billion.

An IPO has been in the rumor mill for years. But after digital orders soared 178% during the pandemic – while salads remain a menu staple – Sweetgreen’s ”salad days” are certainly over:

  • Like competitor Chipotle, Sweetgreen was tapping into tech even before the pandemic’s prompting. The chain sunk green into its mobile app, added digital-only menu items, and made the order pickup process as seamless as possible.
  • And after a decade focused on urban locations, Sweetgreen is expediting its blueprints for suburban salad spots, prepping its first drive-thru restaurant to open this winter in Highlands Ranch, Colorado.

The brand is now hoping to parlay the flourishing global interest in plant-based foods – and its recent marketing push with tennis star Naomi Osaka – into strong investor attention in its public debut. On its website, Sweetgreen claims 65% of Gen Z consumers want a “more plant-forward diet.”

Milking It: Another plant-based player, oat milk producer Oatly has enjoyed strong growth after going public last month, already up over 50% from its IPO price.

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