Ben & Jerry’s Has A Whirlwind

Sign up for smart news, insights, and analysis on the biggest financial stories of the day.

It’s been nearly four seasons since Colin Kaepernick’s received an NFL paycheck, but he is still landing big endorsements.

Kaepernick and ice cream juggernaut Ben & Jerry’s, a brand known for its strong stance on social issues, announced they will launch a permanent, vegan flavor called “Change The Whirled.”

Banking on Kaep

Change The Whirled will hit the freezer in early 2021 and Kaepernick will donate his share of proceeds to his foundation: Know Your Rights Camp. Ben & Jerry’s will support matching donations.

Big Picture: Celebrity endorsements are nothing new. But recently, brands have more closely tethered public figures to their products, or, in some cases, build entirely new product lines around them:

  • McDonald’s almost immediately ran out of ingredients when it launched a meal designed with Travis Scott. The rapper reportedly earned more than $20 million from the engagement.