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FORE!

Though a little old school, golf remains an integral part of the wealth management ecosystem. Plenty of client meetings, sales pitches and deals have happened right on the links, and LPL Financial is now part of that industry tradition.

The independent-broker dealer announced this week that it has become the official wealth management and investment advisory partner across the PGA of America’s Major Championships and PGA HOPE events. This is LPL’s first sports partnership, and furthers the firm’s brand expansion. Last year, LPL made waves with its national ad campaign featuring actor Anna Kendrick, a rare mainstream move for the company.

See you on the back nine.

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This Week’s Highlights

Banking

Anthropic Raises Stakes in Wall Street’s IPO Gold Rush

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Photo by Robb Miller via Unsplash
Insurance and Annuities

Why More CFPs Are Seeking Retirement-Specific Credentials 

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Photo by Kateryna Hliznitsova via Unsplash
Investing Strategies

Wave of Leveraged ETFs Targets Bitcoin, Ethereum, BNB

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resources

Upcoming Events

CE Credits Are Down. Conferences Aren’t. Live events earned 32% of industry CE credit in 2019. By 2024, just 11%. So why are advisors still packing the beach at Future Proof? Sean Allocca and John Manganaro on why the real value is in the networking, not the sessions. They also dig into why advisors still struggle to sell annuities, and whether prediction markets are just gambling in suit.

Edited by Sean Allocca. Written by Emile Hallez, Griffin Kelly, John Manganaro, and Lilly Riddle.

Advisor Upside is a publication of The Daily Upside. For any questions or comments, feel free to contact us at advisor@thedailyupside.com.

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