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Good morning.

They’re here.

Less than a year after the White House announced Trump Accounts, savings funds for newborns seeded with $1,000 and invested in equities until age 18, the app has arrived in app stores.

Parents can contribute up to $5,000 annually, but one editor at Business Insider said she and her husband don’t plan to add money just yet. For now, they’re happy to take the free grand and know their daughter has some type of financial head start.

Nearly 6 million children have already been enrolled, according to the Treasury Department. If the White House wants even more families using the app, we recommend the U2 strategy: automatically download it onto everyone’s phones whether they asked for it or not.

The wealth management industry has been talking about the succession crisis for years now. Here’s where the talking got us: just 42% of independent advisors have a written succession plan — the lowest rate since DeVoe & Co. started tracking the data in 20191 .

Meanwhile, more than a third of US advisors plan to retire over the next decade, taking roughly $10 trillion in client assets with them2. 40% of that group has no formal plan at all.

The cost of waiting is concrete: advisors with executed plans typically retain 80%+ of their clients through transition3. Those without one find out what the other number looks like.

Cambridge’s Six Steps to Succession Planning whitepaper walks through how to build one.

Read the whitepaper.*

This Week’s Highlights

Tax Tips

These Costly IRA Mistakes Can Crush Retirement Savers 

Photo of man looking disappointed while looking at a computer with his hands on his head.
Photo by Francisco De Legarreta C. via Unsplash
Industry News

Fee Wars Are Changing Which ETFs Go to Market. Here’s How

Photo of Morningstar headquarters
Photo by JHVEPhoto via iStock
Technology

Salesforce Delivers a SaaSpocalypse Reality Check

Marc Benioff, Chair and CEO of Salesforce speaks at a conference.
Photo via Andrew Schwartz/SIPA/Newscom

Edited by Sean Allocca. Written by Emile Hallez, Griffin Kelly, John Manganaro, Lilly Riddle, and Quinn Waller.

Advisor Upside is a publication of The Daily Upside. For any questions or comments, feel free to contact us at advisor@thedailyupside.com.

Disclaimer

*Member FINRA/SIPC

1Kelly. G. (2025). Less Than Half of RIAs Have Succession Plans. The Daily Upside.

2Bloomberg Staff. (2025). Inside the Financial Advisor Succession Crisis. Bloomberg.

3Pershing. (n.d.). The Succession Challenge: What’s Your Gameplan? Pershing Advisor Solutions.

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Market insights, practice essentials, and industry updates.