Ad revenue

Big Tech

Is Google’s Ad Tech Biz Ripe for the Breaking?

Photo by Karollyne Videira Hubert via Unsplash

Tying its various advertising tech services together has allowed Google to snare roughly 20% of each dollar that moves through its platforms.

2 min read

Photo by Glenn Carstens-Peters via Unsplash

Media & Entertainment

Could Soaring Ad Revenue Save the Media Industry?

PricewaterhouseCoopers’ annual Global Entertainment & Media Outlook says the media industry has plenty of reasons for optimism.

2 min read

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