advertising

Advisor Upside

Events, Industry Cred Set High-Growth Firms Apart: Report

Photo by Slidebean via Unsplash

Practices with the most organic growth were more likely to host in-person marketing events and webinars.

2 min read

Photo via Kyodonews/ZUMAPRESS/Newscom

Social Media

Can YouTube Catch TikTok in the Live Shopping Wars?

Sales on TikTok Shop accounted for 2% of all US e-commerce sales in July, according to Consumer Edge, more than Costco or Target.

2 min read
Photo by Emiliano Vittoriosi via Unsplash

Artificial Intelligence

OpenAI Notches $1 Billion Ad Milestone

OpenAI has been slowly introducing ads to users’ chat boxes since launching them less than a year ago, but the reaction has been mixed.

2 min read
Photo by Kate Trysh via Unsplash

Advisor Upside

How AI Is Changing the Advisor Marketing Game

Clients are turning to AI for advisor recommendations, according to a new report.

2 min read

Healthcare

Novo Nordisk Takes Rival Eli Lilly to Court Over Weight-Loss Ad Claims

Photo via Jason Bergman/Sipa USA/Newscom

The Danish pharma giant alleged Lilly misled consumers with false advertising claims that its weight loss drug is superior to Novo’s.

2 min read

Big Tech

Is Google’s Ad Tech Biz Ripe for the Breaking?

Photo by Karollyne Videira Hubert via Unsplash

Tying its various advertising tech services together has allowed Google to snare roughly 20% of each dollar that moves through its platforms.

2 min read

Social Media

Linda Yaccarino Ducks Out of X’s New Grok Era

Linda Yaccarino. Photo via Blondet Eliot/ZUMAPRESS/Newscom.

Just over two years after taking the job, X (formerly Twitter) CEO Linda Yaccarino on Wednesday announced she’d be stepping down from her role.

2 min read

Photo by Dilok Klaisataporn via iStock

Advisor Upside

Will Client Testimonials Catch On With Advisors?

The SEC has allowed testimonials in advertisements since 2022, yet less than 10% of advisors use them.

1 min read
Photo via Andy Dean/Newscom

Media & Entertainment

Proposed Crackdown on Pharma Ads Leaves Cable TV Fearing $10B Withdrawal

The US and New Zealand are the only two countries that allow pharmaceutical companies to directly advertise to patients on TV.

2 min read
Photo via Ringo Chiu/SOPA Images/Sipa USA/Newscom

Media & Entertainment

NBA Finals Kick Off With an Old (Footwear) Friend

An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.

2 min read

Sign Up for The Daily Upside to Unlock This Article

Sharp news & analysis on finance, economics, and investing.