advertising

Patent Drop

Snap Boosts Digital Ad Platform to Compete with Meta, TikTok

Photo via U.S. Patent and Trademark Office

The company’s ad overhaul has largely worked in its favor based on its recent earnings report

2 min read
Patent Drop

Snap’s Generative AR Patent May Target Developers, Brands

Photo via U.S. Patent and Trademark Office

But Meta’s AI may have Snap’s beat “just in sheer volume” of data, one expert said.

2 min read
Patent Drop

Meta Patent Could Make AI Both Personalized and Private

Photo via U.S. Patent and Trademark Office

Tech like this could keep Meta’s models from prompt attack data slips — or at least give it some “thought leadership brownie points.”

2 min read
Patent Drop

IBM Advertising Patent Could Present Privacy Concerns

Photo via U.S. Patent and Trademark Office

IBM may want to use household appliances to track users and time ads.

2 min read
Patent Drop

PayPal Behavior Tracking Patent Adds to its Advertising Bid

Photo via U.S. Patent and Trademark Office

PayPal’s recent ad tech patent could track user behavior to better target deals.

2 min read
Patent Drop

Snap Patent Adds to AR Ad Bet as Meta Shuts Down Spark AR Studio

Photo via U.S. Patent and Trademark Office

Snap may want to use AR to help you redeem your next free coffee.

2 min read
Media & Entertainment

Does TV News Have a Home in the Streaming Era?

Photo illustration by Connor Lin / The Daily Upside, Photos by Upklyak and Pikisuperstar via Freepik

Big Tech loves movies, TV shows, and live sports. So why has it shown remarkably little appetite for the TV news business?

6 min read
Banking

Chase, PayPal Digital Ad Gambits Bring New Privacy Worries

Photo by Jan van der Wolf via Pexels

Unlike making a purchase on Amazon or eBay, financial transaction data gives a more complete profile picture.

2 min read
Patent Drop

Oracle’s Metaverse Ad Tracker Builds Profiles on User Behaviors

Photo via U.S. Patent and Trademark Office

The patent highlights the potential that artificial reality may have for immersive and native advertising.

2 min read
Patent Drop

Mastercard Patent Speedruns AI Development

Photo via U.S. Patent and Trademark Office

The company’s access to a vast well of user payments data could go a long way in creating far more powerful models.

2 min read
Technology

PayPal Grows a New Ads Business

Photo via PayPal

PayPal is harnessing purchase data to join the ever-growing list of companies with a new offshoot advertising business.

2 min read
Consumer

Walmart’s Market Cap Jumps to All-Time High After Stellar Earnings

Photo by Mike Mozart via CC BY-SA 3.0

The retail giant posted $161 billion in quarterly revenue, marking a 6% increase and beating its earlier sales target.

2 min read
Media & Entertainment

America’s Shortening Attention Spans are Corporate Gold

Photo illustration by Connor Lin / The Daily Upside, Photo by Tohamina via Freepik

The stakes for media and tech companies have never been higher, even if attention spans have never been shorter.

5 min read
Media & Entertainment

Roblox Gets into Video Ads

Photo by Village Global via CC BY 2.0

The gaming industry, like every other sector including banking and rideshare apps, is enmeshing itself even deeper into advertising.

1 min read
Big Tech

Google Mulls HubSpot Acquisition

Photo by RebeccaChurt via CC BY-SA 3.0

Google has engaged bankers about a possible acquisition of HubSpot, a popular online marketing software company valued at $32 billion.

2 min read
Consumer

Chase Bank Gets into the Ad Game

Photo by Jan van der Wolf via Pexels

Chase Bank announced a new advertising unit that will use customer transaction data to target them with ads.

2 min read
Media & Entertainment

Advertisement Market is Booming, But Not for Everyone

Photo by James Ting via Unsplash

Media investment firm Magna now expects ad sales by media owners to increase over 9% this year.

1 min read
Big Tech

Meta Faces Investigation Over Illicit Drug Sales

Photo via Meta Media Gallery

Facebook and other social media platforms are the subject of a probe by federal prosecutors into available medications.

2 min read
Social Media

Reddit Readies for IPO as it Works Toward Profitability

Photo by Web Summit via CC BY 2.0

The company’s valuation has declined but it still has its sights set on raising nearly $1 billion when it goes public.

2 min read
Consumer

Temu Emerges as Major Ad Client for Meta, Google

Photo via Connor Lin / The Daily Upside

Temu is now one of the biggest ad clients for both Google and Meta, according to The Wall Street Journal and The New York Times.

1 min read