With how quickly ETFs are evolving, the industry may not be far off from packaging paintings, memorabilia and more in the wrapper.
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When advisors venture beyond the biggest and most established funds, how do they decide which ETFs deserve a closer look?
Industry inflows also surpassed last year’s record of $739 billion over the same time period.
While only about a third of ETF inflows went to actively managed funds in 2025, that market share is expected to grow.
Worldwide, active ETFs delivered their highest quarter ever at the start of 2026, and the US and Asia-Pacific region added hundreds of funds.
Roughly the same number of ETFs closed in the first half of 2024 and 2025, even as new product launches pick up speed.