Lego

Consumer

Lego Sales Surge as Toymaker Shuns Design Help from AI

Photo via AyanoMiura/Ayano Miura/AFLO/Newscom

The toymaker whose brick sets let buyers build anything from Hogwarts to Porsches attributes its success to staying human.

1 min read

Photo via Efren Landaos/Sipa USA/Newscom

Consumer

Lego Builds Record Sales by Adapting to Tariffs

The Danish toy giant also continues to benefit from the growing number of nostalgic adults buying their products.

2 min read
Photo via IMAGO/Swaantje Hehmann/Newscom

Media & Entertainment

Mattel Struggles As Hasbro Wins With Adults

Shares of Barbie-maker Mattel plunged 25% on Wednesday following a massively disappointing after-the-bell earnings call the day before.

2 min read
Photo via LEGO

Consumer

Lego is Carrying the Toy Industry

The secret ingredients to Lego’s success? A clutch of licensing deals and finding ways to sell Lego sets to kids well over the age of 30.

2 min read

Consumer

Lego Thrives Amid Higher Business Cost and a Slowing Toy Market

Image Credit: Lego.com

Danish company Lego reported generating $4.65 billion in revenue for the first half of 2024, up 13% from a year earlier.

1 min read

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