In the ever-expanding universe of ETFs, finding new products that stick is more of an art than a science, the CEO of GraniteShares says.
Our daily email brings you smart and engaging news and analysis on the biggest stories in business and finance. For free.
Originally meant to track larger companies like Apple, single-stock ETFs have expanded to focus on notoriously volatile businesses like GameStop.
The category of leveraged single-stock ETFs is growing quickly as issuers crank out risky products designed for day traders.