Pensions, endowments and other institutional asset owners are finding new uses for exchange-traded funds.
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Roundhill and GraniteShares indicated that they could soon launch funds making election bets.
Products that replicate structured note payoffs in the ETF wrapper are growing in popularity and have even launched in Europe.
Worldwide, active ETFs delivered their highest quarter ever at the start of 2026, and the US and Asia-Pacific region added hundreds of funds.
Expense ratios aren’t listed in the new filings, but the newcomers have significant backing and reach to support the launches.
Active ETFs continue to gain traction.
The new hire highlights RayJay’s growing aspirations in a quickly evolving ETF landscape.
The firm is getting some additions to its lineup, which currently consists almost entirely of leveraged and inverse funds.
Citigroup analysts are projecting significant growth in the industry, while the research firm ETFGI is even more bullish than that.
The company filed for a Nasdaq 100 ETF just one day after BlackRock’s iShares did the same.
Energy sector funds attracted a record $5 billion of inflows.
The industry is still in growth mode, but getting more businesslike, said Bloomberg analyst Eric Balchunas.
It’s becoming less expensive to manage ETFs, allowing more funds to remain on the market with lower AUM, according to analysts.
By 2030, Goldman alone expects its alternative assets under supervision to reach $750 billion.
The company added an ETF share class of its nearly $7 billion US Micro Cap Portfolio.
An asset manager as big as Vanguard has the luxury of delaying fund launches without much consequence.