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Good morning.

The more, the merrier.

The wealth management industry may be short 100,000 advisors over the next decade, so it’s encouraging that so many professionals are pursuing the Certified Financial Planner designation.

In 2025, the CFP Board recognized about 6,710 new CFPs, a single-year record, with more than half under age 35. Last year also brought a record 11,037 exam candidates, nearly 6% more than in 2024. LPL overtook Edward Jones as the firm with the most CFPs, becoming the first organization to surpass 6,000 in its network.

Maybe we’ll take the exam this year. How hard could it be? One night of cramming should be enough, right?

This Week’s Highlights

Industry News

Vanguard Splits Into Two Investment Teams

Aerial photo of people on a boat
Photo by Alex Perez via Unsplash
Investing Strategies

America is Still No. 1, Says Goldman Sachs

a barn with an American flag.
Photo by John Warg via Unsplash
Indicators

Small Business Owners Grow More Confident About the Year Ahead

Photo of workers at a locally-owned bakery in California.
Photo via Keith Birmingham/ZUMA Press/Newscom

Edited by Sean Allocca. Written by Emile Hallez, Griffin Kelly, John Manganaro, and Lilly Riddle.

Advisor Upside is a publication of The Daily Upside. For any questions or comments, feel free to contact us at advisor@thedailyupside.com.

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Market insights, practice essentials, and industry updates.