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Media & Entertainment

Proposed Crackdown on Pharma Ads Leaves Cable TV Fearing $10B Withdrawal

Photo via Andy Dean/Newscom

The US and New Zealand are the only two countries that allow pharmaceutical companies to directly advertise to patients on TV.

2 min read

Photo via Ringo Chiu/SOPA Images/Sipa USA/Newscom

Media & Entertainment

NBA Finals Kick Off With an Old (Footwear) Friend

An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.

2 min read
Photo via Algi Febri Sugita/ZUMAPRESS/Newscom

CIO Upside

AI’s Potential Marketing Payoffs Come With Outsized Brand Risks

“It’s more than simple streamlining. It’s about outsourcing brand decisions.”

2 min read
Photo via Connor Lin / The Daily Upside

Advisor Upside

CFP Board Raises Renewal Fee by 26%

The group will increase its certification fees to $575 to support its public awareness campaign and marketing efforts.

2 min read

Big Tech

Google Loses Second Round to Government in Monopoly Fight

Photo by Jonny Gios via Unsplash

The decision could reshape the economy of the internet — and it’s just one of several forces testing Google’s empire.

2 min read

Media & Entertainment

Advertising Agencies Consolidate in the Face of Big Tech

Photo by Wdstock via iStock

The transaction would create the world’s largest advertising agency — that is, if you don’t count Big Tech players like Google and Amazon.

1 min read

Photo via U.S. Patent and Trademark Office

Patent Drop

Snap Boosts Digital Ad Platform to Compete with Meta, TikTok

The company’s ad overhaul has largely worked in its favor based on its recent earnings report

2 min read
Photo via U.S. Patent and Trademark Office

Patent Drop

Snap’s Generative AR Patent May Target Developers, Brands

But Meta’s AI may have Snap’s beat “just in sheer volume” of data, one expert said.

2 min read
Photo via U.S. Patent and Trademark Office

Patent Drop

Meta Patent Could Make AI Both Personalized and Private

Tech like this could keep Meta’s models from prompt attack data slips — or at least give it some “thought leadership brownie points.”

2 min read

Patent Drop

IBM Advertising Patent Could Present Privacy Concerns

Photo via U.S. Patent and Trademark Office

IBM may want to use household appliances to track users and time ads.

2 min read

Photo via U.S. Patent and Trademark Office

Patent Drop

PayPal Behavior Tracking Patent Adds to its Advertising Bid

PayPal’s recent ad tech patent could track user behavior to better target deals.

2 min read
Photo via U.S. Patent and Trademark Office

Patent Drop

Snap Patent Adds to AR Ad Bet as Meta Shuts Down Spark AR Studio

Snap may want to use AR to help you redeem your next free coffee.

2 min read
Photo illustration by Connor Lin / The Daily Upside, Photos by Upklyak and Pikisuperstar via Freepik

Media & Entertainment

Does TV News Have a Home in the Streaming Era?

Big Tech loves movies, TV shows, and live sports. So why has it shown remarkably little appetite for the TV news business?

6 min read

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