Just 54% of US adults said they consume alcohol in a recent Gallup poll, marking the lowest level in the survey’s roughly 90-year history.
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Constellation, which specializes in Mexican brews, has been coping with canned-beer tariffs that started in April.
In a 2023 Gallup survey, 62% of American adults under 35 said they drink alcohol, down from 72% twenty years earlier.
The company’s flagship Modelo brand continues as top dog after surpassing Bud Light in sales last year.