The new funds specifically target retail investors, a segment that could turn into a lucrative, untapped marketplace for the industry.
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The world’s second-largest asset manager has been known for taking a low-cost approach to investing over its 50-year history.
The announcement follows the introduction of a public and private ETF from State Street and Apollo last month.
BlackRock is acquiring HPS Investment Partners in a deal that could increase its private assets under management to $600 billion.