What’s Cooking With Campfire’s Pending CFO Role?

When CFO Upside noticed “CFO” was missing from Campfire CEO and Founder John Glasgow’s badge at the company’s Basecamp conference last month, our finding of the job posting for a finance chief on Campfire’s website made it worth asking who would wear the title next.

So we sat down with Glasgow, and he told CFO Upside that he expects Campfire to announce its first CFO hire in the coming weeks before Thanksgiving. The new CFO will join Marcio Arnecke, the company’s recently hired inaugural chief marketing officer, a role he previously held at Apollo.io after leadership stints at Intercom and Zendesk. 

Whoever takes the CFO job at the fast-growing ERP provider will work with a founder who has worn the CFO hat himself. They’ll also be expected, like many other SaaS CFOs, to help sell the product.

Taking the Tongs 

Campfire has about 200 employees, Glasgow said, but just one accountant handles its books across multiple entities. 

The company has opened a London office alongside its New York location and San Francisco headquarters, so it now undergoes audits and faces tax reporting requirements across borders. It also raised $100 million in 12 weeks in 2025, including a $65 million Series B co-led by Accel and Ribbit. Glasgow said the size of the team and the capital it has raised warrant more investment in finance.

“It’s still a one-person team in finance,” Glasgow said. The incoming CFO will build out the department and work with Glasgow and the board on capital allocation and long-term planning. Glasgow said he wanted someone who has led a Series B or later round or taken a company public. The job also comes with a requirement Campfire has stood by as it has grown, in-person office work five days a week. 

Working for a CEO who has done the finance job can cut both ways, as the boss is still the founder who understands the work behind the numbers, and the incoming CFO still has to establish where they have room to change how things are done. 

That could mean deciding when the department needs another hire or tightening controls around decisions the founder used to make himself. At Campfire, the CFO will also be evaluating the software the founder built to do that work.

“I will always be the first customer of Campfire,” said Glasgow.

Selling the Sizzle

“I think it’s time for another face of Campfire in the finance community beyond myself,” Glasgow said. CFO candidates can come from companies that use other accounting systems, he said, and Campfire already has a pattern of turning competitors’ employees into “campers.”

Its new enterprise sales leader for example, like Arnecke and many other hires, spent many years at a major competitor. In Glasgow’s telling, “she was tired of losing to us for publicly traded companies and pre-IPO companies, and so she wanted to be on the winning team.” 

Once hired, the CFO will be expected to use Campfire daily and draw on that experience in conversations with investors and prospective buyers. 

There’s plenty of competition for those buyers now, too. A crop of AI-native ERP vendors has sprung up, and investors have put serious money behind them. Rillet announced a $100 million Series C in August, and DualEntry came out of stealth with a $90 million Series A last year. 

Oracle NetSuite is also making a play for companies picking their first finance system. In October, it launched QuickStart, a free AI-powered finance platform for eligible early-stage U.S. tech startups, with a path into NetSuite as they grow.

Heat in the Kitchen: Campfire’s next CFO will have to answer objections from buyers regarding issues such as SOC compliance and data safety while managing the expectations of a founder who’s handing off the finance job and staying on as CEO. “I think there’s another level of rigor and investment that we can be making,” Glasgow said.