Reuters Asks Readers to Pay Up

Nothing is free in this world — it’s just a matter of who is paying. On Thursday, Reuters asked its readers to do it. The news publisher, one of the world’s largest, is putting up a paywall on and…

Image Credit: iStock Images, dusanpetkovic
Sign up for insightful business news.

Nothing is free in this world — it’s just a matter of who is paying.

On Thursday, Reuters asked its readers to do it. The news publisher, one of the world’s largest, is putting up a paywall on and relaunching its website to target a professional audience with an eye for business and financial news.

Late to the Race

Going forward, readers of will have access to five free articles per month in a “preview period” before they’re asked to fork over $34.99 a month.

That’s the exact same price as rival Bloomberg charges for its digital subscription. The Wall Street Journal’s digital subscription costs $38.99 a month, while The New York Times charges $18.42.

Reuters, which prides itself on being first to a story with a global team of 2,500 journalists, is showing up late to the paywall party:

  • The Wall Street Journal became one of the first major news sites to go behind a paywall in 1996 (here’s how that looked).
  • Bloomberg, which has a huge audience overlap with Reuters, expects to reach roughly 400,000 consumer subscriptions this year, up from 250,000 in 2020.

Still, the value of a “professional” audience (aka, those with a corporate expense account) makes them a lucrative audience to target. And many publishers are beginning to see the value of more stable subscription revenue:

  • Earlier this year, 76% of news executives surveyed by Oxford University’s media institute said they value subscription revenue over display and native advertising, a complete reversal of the last time they were asked in 2018.
  • In 2020, subscription news revenue grew 16% even as advertising revenues slumped heavily amid the pandemic. Overall, the subscription news economy has grown by nearly 500% in the past decade.

When Profitable Isn’t Good Enough

Reuters News is actually the rare profitable news business, but that’s not enough when you’re part of a successful conglomerate. The news division comprises about 10% of parent Thomson Reuters $5.9 billion in revenues, but it’s also a drag on growth and profit margins.

Thomson Reuters last month forecast that sales at its major business lines are expected to grow 6% to 7% in 2023, but the news division is “expected to dilute organic revenue growth by about 1% to 2%.”

the takeaway

Nobody has figured out a way to beat that $13.99 Netflix price tag yet.

Analysis more

Tale of the Tape: Warren Buffett and Cathie Wood

Farm Strong: Understanding Agriculture as an Investment

Recent News

A Strong Dollar Could Save a Horrid M&A Environment

Retailers Struggle to Move Inventory, Slowing Shipping Industry

Disney and Dish Go To War in Contract Renewal Negotiations

Minneapolis Businessman Latest American to Vy for English Soccer Ownership

[subscribe-form listid="1ebbb697aaa44fb1971fe0a3c42ff841" source="organic" medium="organic" redirect-url=""]
<form action="" class="subscribe-form "> <input type="text" name="subscribe_form_email" placeholder="Enter your email"> <input type="text" name="subscribe_form_name" placeholder="Enter your name" value="" class="c-subscribe-from_field"> <button class="c-btn" id="subscribe-form-submit" type="submit">Subscribe</button> <div class="subscribe-form-message"></div> <div class="subscribe-form-vars"> <input type="hidden" class="subscribe-form-param" name="params[listid]" value="1ebbb697aaa44fb1971fe0a3c42ff841"> <input type="hidden" class="subscribe-form-param" name="params[source]" value="organic"> <input type="hidden" class="subscribe-form-param" name="params[medium]" value="organic"> <input type="hidden" class="subscribe-form-param" name="params[redirect_url]" value=""> </div> </form>