For many smaller firms, the announcement means finding a new custodian, a potentially disruptive process.
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Bringing some of Altruist’s AI financial planning tech to Vanguard Digital Advisor may be a core reason the asset manager made the offer in the first place.
Some custodians are charging issuers for shelf space, but Vanguard could challenge that practice.
It’s the latest step in CEO Salim Ramji’s plan to move Vanguard beyond low-cost asset management and into financial advice.
The affiliate model itself is nothing new, but it’s novel for a custodian.
The firm’s new artificial intelligence-powered tax agent writes unique code for each individual client.