Lilly Riddle

lilly@thedailyupside.com

Lilly Riddle is a wealth management reporter for ETF Upside and The Daily Upside. She graduated from Penn State University with degrees in journalism, political science, and international affairs. She most recently worked for Citywire as a reporter covering RIAs. She lives in New York City.

ETF Upside

Vanguard Files for ETF Share Class Approval

Photo via Connor Lin / The Daily Upside

The company on Wednesday joined the ranks of fund managers that have filed for exemptive relief to offer ETF share classes of mutual funds.

2 min read
Advisor Upside

How Advisors Can Harness Media to Reach Gen Z

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Advisors need to embrace social media, podcasting, and client testimonials if they want to reach Gen Z clients, marketing experts say.

2 min read
ETF Upside

Weight-Loss Drug ETFs Generate Skinnier Returns Than Expected

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ETFs tracking the performance of weight-loss drugs have largely underperformed since launching in late 2023.

2 min read
Advisor Upside

Retirement Contributions Hit All-Time High, Fidelity Says

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Fidelity’s Q1 2025 report found that Americans are putting income into their 401(k)s at record rates.

2 min read
ETF Upside

Trump’s Truth Social Files for Bitcoin ETF

Photo via May James/ZUMAPRESS/Newscom

The ETF, named after Truth Social, will be managed by Trump’s new fintech, Truth.fi.

1 min read
Advisor Upside

Goldman, Morgan Stanley, JPMorgan Layoffs to Hit Northeast

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The major Wall Street firms plan to lay off hundreds of workers in June.

2 min read
ETF Upside

Investors Turn to Defined Outcome ETFs Amid Market Turmoil

Photo by Austin Hervias via Unsplash

In the aftermath of the Trump administration’s “Liberation Day,” many investors are looking to buffer ETFs to protect against volatility.

1 min read

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