Sitting Out The Big Game
And just like that, the King of Beers is stepping down from its throne.
Anheuser-Busch announced yesterday Budweiser will not advertise during the upcoming Super Bowl broadcast for the first time since 1983.
Super Suds
According to the company’s press release, Budweiser will instead donate the money it would have spent on a commercial to help promote the awareness and benefits of the coronavirus vaccine.
While Anheuser-Busch isn’t sitting the game out entirely (Budweiser will advertise on digital platforms and is still expected to run an ad for Bud Light), the decision is meaningful. For nearly four decades Budweiser has charmed audiences with its chirping frogs, clydesdale horses, and touching commercial in the national tragedies:
- Charles Taylor of Villanova University said, “With COVID and economic uncertainty…there’s a risk associated with messages that are potentially too light…at the same time, there’s risk associated with doing anything too somber.”
- Other veteran Super Bowl advertisers including Coke, Audi and Avocados from Mexico are sitting out the game altogether.
Whose ponying-up in the absence of the clydesdales? Echoing the trajectory of the broader economy, digital-first businesses including Vroom (an online platform for buying and selling used cars), DoorDash (the food delivery app) and TikTok rival Triller are jumping to fill the void.
Investing in the Gateway Cities to the American Dream
As Job Market Cools, Small Businesses Scramble for Employees
As the country’s largest companies have begun slowing down hiring, small businesses are hanging up “Help Wanted” signs at a record pace.
Deflation Begins to Hit Durable Goods
Slowing inflation usually means prices are rising, just not as fast as before. But now there is actual deflation.
Rock Band Kiss Plans to Join the Avatar Concert Trend
After 50 years of performing, world-renowned shock rock group Kiss just played its final show, but the members say the show will go on.
